Print ad: BC Lions CFL Football Team: Poor losers

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This newsprint and out-of-home campaign will be launching next week in and around Vancouver to kick-off the Lions' 2007 season and start the ticket drive.

In 2006, the BC Lions posted perhaps their greatest season in club history. Recording their club-record tying third consecutive first place finish in the West (13-5). The Lions extended their streak to 10 consecutive years in the playoffs and recorded a fifth straight winning record. The 2006 season saw the Lions post a 7-game win streak. The Lions capped an incredible run in securing their fifth Grey Cup title by beating MONTREAL 25-14 in Winnipeg.

After an amazing season like that we thought it would be interesting to take a closer look at all those dedicated opposition fans who made the long trek out to BC Place only to watch their team get slaughtered.

It was also a great opportunity to have some fun stereotyping other markets with the people we cast and wardrobe we selected (sorry about the beret Montréal).

Vancouver-native Patrick Norman (www.patricknorman.com) shot all 7 portraits in one long day to break his own personal record— over 1,100 frames in total for the day.