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Print
Harry Potter and the Order of the Phoenix the videogame: Harry Potter and the Order of the Phoenix
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School is boring. Hogwarts is amazing. Wouldn’t it be great if you could use Hogwarts magic in your own school? Well you can’t. Sorry.
The campaign plays with the idea of kids trying to make their school as magical as Hogwarts – and failing. The print campaign shows a boring school timetable burnt away to reveal the far more entertaining Hogwarts timetable. Wouldn’t you prefer to take potions rather than physics? Or quidditch rather than PE? Or fight Death Eaters rather than dying of boredom in double maths? So would we. If only school was more like Hogwarts. The only way kids can experience the excitement of being a student at Hogwarts is to buy Harry Potter and the Order of the Phoenix the videogame. “The Harry Potter print campaign is running across a lot of markets so we needed a message that would appeal to kids everywhere. A universal truth. This print work delivers that truth – if only school was more like Hogwarts - in a simple yet exciting way.” Giles Montgomery, Copywriter
Planner Laurence Horner Related |
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