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Michaels Arts & Crafts Stores: Beading Diva
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The campaign is set in the imaginary world that exists within the creativity of a crafter. It seeks to connect emotionally with crafters via the poem, while stimulating and inspiring them visually through the world that's been crafted on the page. It positions Michaels as the store that truly understands crafters and their needs.
Photographer - Bonnie Holland |
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