Georgina Hofmann

My career spans 3 continents and has allowed me to work on every product category imaginable. However, I have always tried to bring an insightful, entertaining approach and female perspective to my work.

I champion game-changing work no matter the medium - that leverages human truths, cultural insights, and clever storytelling at every turn. and this shows in each of my projects. I'm deeply passionate about innovation which is why I founded a cosmetics company - to break the mold of existing beauty business models. The brand attained "cult status" before selling to a competitor.

Working in the US has shown me the strength of collaboration, and taught me to manage creative teams, global accounts, and inter-agency teams. And to always keep pushing for world-class work.