Alvaro Paitán

Born in Peru, Álvaro Paitán is a Creative Director at 121 Latam, with over 12 years of experience at agencies such as Saatchi & Saatchi, VML, McCann, TBWA, and DDB.

His work has been recognized at international festivals including Cannes Lions, El Sol de Iberoamérica, Effie Awards, IAB Mixx, and Echo Latam, as well as local awards such as Premio ANDA and Premio APAP, where he has also served as a jury member.

He has contributed to building brands for clients such as Adidas, Pepsi, Movistar, Trident, HP, Toyota, and Cerveza Cristal (part of AB InBev), as well as Banco de Crédito del Perú and Yape, both belonging to Credicorp Group, the country’s leading financial holding.