Gui Borchert

Gui Borchert is an award-winning Executive Creative Director leading Hyundai Motor America. From Rio to NYC to London and now LA, Gui brings a fresh perspective and a strong track record for turning daring ideas into iconic realities with proof from a powerful creative portfolio for brands like Squarespace, Nike, Google and Adidas. As a designer, writer and director, Gui embodies the explorer mindset at the heart of our agency that enables him to effectively lead across various disciplines.