Alberto Berton

Alberto Berton CV

Alberto Berton: Strategic Art Director / Creative Supervisor / Creative Strategy Developer
Born in Turin (Italy) December 11th 1967

high school: humanistic studies
graduated at Istituto Europeo di Design, advertising department

BRIEF INTRODUCTION OF MYSELF:
Lucky to work with ideas, that always keep me fresh.
Able to listen to the client's needs and always providing solutions (not less than average), supported by strong strategic skills.
Always trying to "KEEP IT SIMPLE" (being aware of the fact that the most complicated thing in our job is exactly keeping it simple).
Love to share my knowledge and professional background with young talented creatives, helping them in their professional growth.

WORKING EXPERIENCE:

ITALY

- 1995-97 BGS DMB&B (Junior art director): Editrice La Stampa (newspaper), Fiat
Auto, Yellow Pages
- 1997-99 Saatchi & Saatchi (Art director): Danone, Galbani (dairy products), Finanza e Futuro (bank), Walt Disney magazines, J&J (pharmaceutical division), Renault
- 1999-2000 Ammirati Puris Lintas (Art director): Findus (Unilever food division), Breil watches, Tribe watches, Magnum Algida (SAGIT: Unilever food division), Honda Motorcycles, Mercedes-Benz
- 2000-01 Verba DDB (Senior art director): Campari (spirits, wines, soft-drinks), Eptatrading (trading on line company), Knorr, Zanussi, Audi, Volkswagen
- 2001-06 Arnold Worldwide (Senior art director / Creative supervisor): Gazzetta dello Sport (newspaper), Banca della Rete (bank), Honda Motors, Cameo, Hachette-Rusconi Editore (magazines), Gilera (motorcycles part of Piaggio Group)
- 2006-09 Young & Rubicam (Art director / Creative supervisor): Barilla, Danone, Unicredit, SKY, Alfa Romeo, Arena (swimwear)
- 2009 -10 Forchets (Head of art / Vice Creative Director) Fnac, SKY, Ferrero, Marie- Claire magazine

LITHUANIA

- 2010-June 2011 Adell Taivas Ogilvy,Vilnius, Lithuania (Senior art director): Seb
Bank, Tele2, Pildyk (telecommunication), Utenos (beer), Stumbras (alcoholic drinks), Karuna, Milka (Kraft Food)

ROMANIA

- from July 2011 till July 2012 McCann Erickson, Bucharest, Romania (Senior art
director / creative supervisor): Bite Lithuania (telecommunication)

LITHUANIA / ITALY:
- from August 2012: Creative freelance / creative strategy developer /
communication consultant

HONORS / AWARDS / PUBLICATIONS:

- LONAS MATTRESSES "Leaves" Print Autumn Campaign
Freelance 2014. Published in adeevee.com, coloribus.com, bestadsontv.com, welovead.com

- LONAS MATTRESSES "Beach" Image Summer Poster Campaign
Freelance 2014. Golden Drum 2014 Entries.. Published in adsoftheworld.com, adeevee.com, welovead.com, coloribus.com, bestadsontv.com

- LONAS MATTRESSES "Sheep" Image Poster Campaign
Freelance 2012 Published in bestadsontv.com

- KAUNAS NATIONAL ZOO "Snake sex doll" print ad
Adell Taivas Ogilvy Vilnius, 2011
Published in Luerzer's Archive Vol 6-2011
Golden Drum Shortlist 2011
ADrenalinas Advertising Festival 2012: silver award

- PASAKA CINEMA "End Titles" tvc
Adell Taivas Ogilvy Vilnius, 2010
GOLDEN HAMMER (Best use of media) 2011: silver award

- GILERA MOTORCYCLES "Strong experiences only." print image campaign
Arnold Worldwide Italy, 2006
Italian Art Director Club Shortlist 2006

- HONDA MOTORS "Pedals" print ad
Arnold Worldwide Italy, 2004
New York Festivals, 2004: print section silver award / Italian Art Director Club Shortlist