Paolo Boccardi

I am a highly productive, slightly fascinate Creative Director responsible for producing award-winning, innovative creative work that is on strategy, on time and on budget. Consistently push for success, not just for the client, but the agency team as well. Great partner with strong skills in strategic thinking and concept development. Industry experience includes technology, luxury, fashion, entertainment, healthcare, banking, liquor and consumer packaged goods.

I've had the privilege of partnering with many global brands. I am a strategic creator of marketing solutions in all forms of emerging media, including social and mobile platforms, internet, interactive television and applications for public spaces, live events and brand experiences.

My Brand experience includes:
- Montblanc
- Samsung
- Ferrero
- Fiat
- Philip Morris International
- Ferretti Group (Luxury Goods)
- Procter & Gamble (Consumer Packaged Goods)
- Nike
- Kellogg's
- Lindt
- Pampero – Diageo (CPG)
- Coca cola
- Hotpoint Ariston - Indesit Company (Durable Goods)
- Ing Direct
- Europe Assistance

My Specialties:
- Brand communication platform and creative execution stewardship
- Social media strategy
- Branded Content strategy
- Advertising Direct Response
- Cross-channel integrated promotional campaigns
- Direct management of a group of 35/40 people: graphic designers, web developers, web designers, industrial designers, art directors, copywriters – Milan and Turin offices
- Interaction Design, Logo Design

Visit me at www.paoloboccardi.com for my portfolio