Lucas Bargen

I am a storyteller and award-winning Creative Director. In Buenos Aires, I worked for some top agencies including FCB, DDB, and Tribal Worldwide on campaigns for brands such as Volkswagen, McDonald's, Kraft Foods, Unilever, Procter & Gamble, BBVA, and Telefonica, among others. Later, at Conrad Caine I worked for the European market, creating regional and international campaigns for brands including Siemens and BMW. I then joined DDB Latina as a Creative Director, working on both national and international campaigns for clients such as Promperu, Movistar, Scotiabank, and American Express. Currently, I am the Executive Creative Director of 121 Latam, working with brands such as Adidas, Movistar, Repsol, and Mitsubishi, building and developing a multidisciplinary team of creatives, designers, and producers. My work has been recognized at international festivals such as Cannes Lions, El Ojo de Iberoamérica, Effies, FIAP, and Diente, and I have been invited to judge at several festivals. My work has also been featured in critical publications worldwide, such as AdWeek, The Drum, Directory, Campaign, LatinSpots, and Adlatina.