Pablo Naval

Pablo Naval is a Colombian creative copywriter and, since September 2023, the executive creative director of Havas HOY in Mexico City.

With over 20 years of experience, Pablo has worked in creative departments at agencies such as McCann, Ogilvy, BBDO, Publicis, MullenLowe, and Archer Troy across Colombia, Ecuador, and Mexico. He has contributed to global brands like Amazon Prime Video, Warner Bros, Activision, PETA, Nescafe, MAGGI, Nido, Cinemark, LATAM Airlines, Mastercard, L'Oreal, Movistar, among others, always striving to elevate the creative reputation of the agencies he's been a part of.

As executive creative director at Havas HOY, he leads the creative teams working with clients such as Volaris, IKEA, Vanish, Air Wick, Harpic, H-E-B, PUMA, Crayola, and collaborates on significant regional projects.

His work has been recognized by D&AD, Clio Awards, El Ojo de Iberoamerica, FIAP, Wave Festival, Circulo de Oro, Lux Awards, IAB Mixx (Colombia and Mexico), and the Effie Awards (Colombia, Ecuador, and LATAM), including a Grand Prix at Clio Entertainment in 2023.