Senior Creative/Copywriter from Gothenburg Sweden.
48 yo. Have been working with all kinds of brands in advertising since before the millennium. Sometimes award winning. Sometimes not. But always full focus on the task. I believe in big ideas, good stories, strong concepts and the power of solving problems with creativity and good craftsmanship. I also believe that you need to stay curious, humble and are willing to put in a shitload of hard work to create great stuff.