Joey started his career in J. Walter Thompson almost a decade ago as a Visualizer. 6 months into his career, he won his first ad of the month in the local Creative Guild awards show. After spending a couple of years in J. Walter Thompson, he had a short but sweet stint at TBWA before moving back to JWT. Here he won the first Adfest Gold for the Philippines for his Greenpeace ad “Trees” which soon gathered more metals; Spike, One Show, Clio, Cannes Lion, and in the book for D&AD. From JWT he moved on to Publicis Jimenez Basic before becoming creative head of Ogilvy Action. Finally, he took over Bates141, and was then the youngest ECD in the Philippines at the age of 29. Now, Joey has won local awards for Bates141 Manila and a recent Gold Media Spike, which is slowly putting the agency in the map.