 This week's guest judge is Samira Ansari, Chief Creative Officer at Ogilvy New York. Look out for Samira's review of this week's best ads, which will be posted here around midnight, Monday, New York time.
read more
 CIB is a well-established local bank with deep roots in Egypt and a strong reputation for trust and reliability. Now, it’s launching a new card called “Swipe” — a smart, flexible way to pay in installments for almost anything. The concept is simple: make installment easy, accessible, and effortless, just like an old friend who makes things simple. To connect with an audience aged 40 and above — a generation shaped by the pop culture of the ‘80s — the campaign brings back three nostalgic celebrities known for their iconic songs. These lyrics have become so deeply ingrained in people’s memory that in our execution, every time someone meets one of these stars in real life, VIEW THE 2 SPOTS
 In Egypt, many traditional banks are stuck in the past — offering rigid packages, slow service, and a one-size-fits-all mindset. As a result, customers often feel undervalued, unheard, and frustrated. We tapped into that tension and turned it into a cinematic metaphor: a customer literally running from outdated banking. VIEW THE SPOT
 Wolf BKK has created a new spot for Central The 1 titled “Everything Has a Point,” turning every shopping excuse into an undeniable reason to buy. Shopaholics always have a reason to buy something new. Even as the economy gets tougher, every shopper finds a way to justify their choices. To outsiders, those reasons might seem pointless. That’s why Central The 1 stands behind every shopper’s reason with a new feature: Dynamic Points — a revolutionary way to earn rewards that breaks the market norm of simply giving 4X points. VIEW THE SPOT
 In 1996, Happy Gilmore swung his way into pop culture history, and brought Subway right along with him, filming the legendary Subway commercial after being suspended from the golf tour. Now, nearly 30 years later, of course Subway is teaming up with Netflix to celebrate the return of one of the most beloved sports comedies of all time. Happy Gilmore 2 isn’t just a sequel—it’s a full-circle cultural moment. VIEW THE SPOT
 In a world where brands make countless promises, Coors Light sticks to just one — but it’s the most refreshing of all: being truly cold.The concept “Cold As Promised” is born from the very essence of the brand: a beer that doesn’t just talk about coldness — it proves it. That promise lives in every detail, from its iconic blue mountain that activates with temperature, to the chill you feel in every sip. VIEW THE 3 ADS
 To promote the need for original brand names in a world full of deja vu branding. VIEW THE 6 ADS
 The new Mattel Brick Shop models might be 1:12 the size, but they're about as real as it gets. 1600 pieces. Real detail. 7hrs of real craftsmanship to put them together. So when it came time to launch them, it was kept as real as possible. A real racing car driver as spokesperson.Real print ads in real car magazines. Photography by a real car photographer. Real Carsales listings selling the real models. VIEW THE AD VIEW OUTDOOR
 Back in 1959, Volvo invented the life-saving three-point seatbelt—and then made the patent available for all automakers to use for free. To honour this legacy, we created a print campaign featuring cars from different decades, showing that no matter what car you drive, you're always driving with a part of Volvo. The ads were strategically placed near other automakers’ dealerships. VIEW THE 3 ADS
 When people choose their own way over the expected one, a new path forms: a Desire Path. This ad celebrates that instinct to break away, aligning it with the spirit of Jeep: made for those who don't just follow roads, they redefine them. A simple message says it all: Stay 4x4. VIEW THE 5 ADS
 New print from Grupo S&D Brasil for the National Environment Week VIEW THE 5 ADS
 34 minutes for mainstream sports. 0 minutes for athletes with intellectual disabilities. Two numbers, one reality — and one pact.That’s how #PactoInvisibles started. It’s a movement to give visibility to over 11,000 athletes from Special Olympics Chile who, despite their achievements, are still invisible in the media. Even getting them just 1, 2, or 3 minutes of coverage would be like winning Olympic gold for the country. VIEW OUTDOOR
 The Cosmic Art of Shakashaka Inspired by the percussion concept of drawing extraordinary musicality from ordinary objects, we turned our Shake Shake Fries to Shakashaka - a cultural, musical phenomenon. We built an experiential world through multiple in-store activations like the Shakashaka classes, fry-bag manuals, and a mockumentary series, introducing "Papaji," an enlightened preacher who unlocked the ‘divine’ power of shaking fries with the sacred Piri Piri seasoning. VIEW THE 3 CONCEPTS
 Wolf BKK has created a new spot for Central The 1 titled “Everything Has a Point,” turning every shopping excuse into an undeniable reason to buy. Shopaholics always have a reason to buy something new. Even as the economy gets tougher, every shopper finds a way to justify their choices. To outsiders, those reasons might seem pointless. That’s why Central The 1 stands behind every shopper’s reason with a new feature: Dynamic Points — a revolutionary way to earn rewards that breaks the market norm of simply giving 4X points. VIEW THE SPOT
 Searching for the ultimate Tea, New spot from Lipton,UAE VIEW THE SPOT
 To tempt Indians away from their local favourites and towards the McCrispy, we tapped into an insight most burger brands overlooked. Indians don’t just eat with their eyes — they feast with their ears. VIEW THE SPOT
 One month after launching their first work for Macca's, Wieden+Kennedy Sydney is back with new work titled 'Brekkie Comes First'. The campaign celebrates Macca’s breakfast menu as the most important time in a brekkie fans’ day. The work is grounded in a fan truth — ‘I only go to McDonald’s for the breakfast’ — and speaks to a subsection of fans who view the restaurants as a breakfast company. VIEW THE 2 SPOTS
 With blood stocks currently at critically low levels, NHS Blood and Transplant – the NHS organisation dedicated to saving and improving lives through blood and organ donation - has launched a new campaign to drive blood donation in key areas of the country. Creatively conceived and executed by Havas London, the campaign calls on the public to be the giving type and ‘be there’ when they are needed most, by highlighting the unique ability to be there for someone, without physically being there, when you give blood. VIEW THE SPOT
 Following notable past collaborations of 'Saving the Sea is Also Saving the Earth' and 'Rockseeds' (awarded a Silver Lion at Cannes in the Sustainable Development Goals category) , Change and Mission 1 OCEAN now launch '5%', a minimalist yet powerful campaign. The insight is simple: only 5% of our oceans have been explored. And the more we know them, the better we can protect them. To illustrate this imbalance, the campaign features a bold visual idea: images composed of just 5% sea and 95% sky VIEW THE 2 ADS
 The Melbourne Flower Market is among Australia’s largest wholesale markets, with hundreds of florist businesses frequenting the market each week to buy fresh stock. But the market’s operation was being threatened by a rise in sexist jokes and comments towards female visitors from the largely male stallholder community. To help combat this behaviour, our posters exposed perpetrators as embarrassing fools, and messaging clearly established sexist jokes as serious sexual harassment that was unacceptable. VIEW THE AD
 One month after launching their first work for Macca's, Wieden Kennedy Sydney is back with new work titled 'Brekkie Comes First'. The campaign celebrates Macca’s breakfast menu as the most important time in a brekkie fans’ day. The work is grounded in a fan truth — ‘I only go to McDonald’s for the breakfast’ — and speaks to a subsection of fans who view the restaurants as a breakfast company. VIEW 3 OUTDOORS
 This summer, McDonald’s Canada is suiting up for stampede season with a campaign that is a love letter to the people who make its food possible through the iconic every day style that makes the culture so unique. Launching at the 2025 Calgary Stampede, the Cowboy VIEW 4 OUTDOORS
 As the recent debate around DEI has found its way into the mainstream media and corporate conversation and become increasingly partisan, the just-released, free, ‘Today is Gay’ calendar plugin highlights important historical moments in the LGBTQIA community and offers an easy to use and celebratory alternative to the news agenda. For every day of the year, the calendar includes a diary note of relevant history: from anniversaries of homophobic tragedies; to celebrating the high-five being invented by Glenn Burke VIEW THE CONCEPT
 Road anxiety is on the rise, especially with gen z drivers. That’s why The General - an empathetic insurance provider committed to offering flexible, reasonably priced coverage for drivers when they need it most - is expanding its footprint in the gaming ecosystem with the launch of The General Road Test Royale. This custom gaming experience helps drivers tackle road test challenges, inspired by iconic real-world driving locations, in a safe, fun virtual environment. The General Road Test Royale, from Energy BBDO VIEW THE 4 CONCEPTS
 To excite fans and car lovers alike, JOAN and eBay Motors have teamed up to create Drive to Silverstone, a two-part original content series that blends docu-style storytelling with the energy of the McLaren Formula 1 Team. “The Drive To” series uncovers the stories of passionate communities that congregate around the McLaren Formula 1 Team - whether their love of car culture is just blossoming or decades old. Spearheaded by JOAN London, VIEW THE 2 CONCEPTS
 Standard Bank has launched its new ‘Keep Growing’ brand campaign, a powerful affirmation of the bank's purpose: VIEW THE SPOT
 Fresh off his dramatic exit from Love Island USA, reality TV star Jalen Brown has caught the eye of an unexpected admirer: the nation of Iceland. In a bold and creative gesture, Iceland has extended an open invitation to Jalen to trade the tropical island of Fiji for the land of fire and ice, asking him to: "Forget Love Island. Love Iceland." Jalen Brown quickly became a fan favorite on Love Island USA, captivating audiences with his charm, authenticity, and unwavering positivity. VIEW THE SPOT
 A campaign that turns nostalgia for toy cars into real purchase motivation.Inspired by the visual universe of Hot Wheels, its aesthetic taps into the childhood thrill of owning the perfect car—now reimagined through an adult lens. The campaign blends graphic design with AI-generated animation, delivering a visually powerful concept that stays true to its emotional roots. The result is a promotional effort that sparks desire, reinforces brand positioning, and proves how emotion can become a powerful sales tool. VIEW THE 2 SPOTS
 Heimstone presents a new kind of campaign for its Poolside Collection. A short film written and directed by The Refreshment Club and produced entirely using AI. The piece features Asha, captured in stillness and strength, wearing one of the defining looks of the collection.Shot without a camera, built without a set, the film merges narrative, styling, and ambient tone into a single layered moment. It’s a creative exercise in control and letting go, a nod to the mood of the collection itself: structured but soft, cool but effortless. VIEW THE SPOT
 Citroën and Big Issue have unveiled 'Beyond Fitness', the latest instalment in their ongoing Driving Change For Good campaign, a powerful initiative focused on empowering social enterprises through sustainable mobility. Directed by Lorenzo Sorbini, 'Beyond Fitness' is a visually rich and emotionally resonant film that shines a light on aging, movement, and social impact. VIEW THE SPOT
 Nashville-based advertising agency BUNTIN has announced the latest edition of its 'Like It Never Even Happened' campaign with new 360, omnichannel work for fire and water clean up and restoration leader SERVPRO. The campaign launches July 8 across broadcast, digital, and social channels nationwide and demonstrates how SERVPRO is the one team prepared for what no one can predict. This latest instalment focuses on the role SERVPRO plays in disaster recovery for its residential and commercial customers. VIEW THE 3 SPOTS
 In an age of virtual everything, Lion Cub’s Cookies is proving that real connection still happens face to face, with a cookie in hand. In honour of Loneliness Awareness Week, the beloved Columbus-based cookie company did the unthinkable: it closed its two booming storefronts on a Saturday, its busiest day of the week, and reopened for one day only inside Ohio Living Westminster-Thurber, a local retirement community. VIEW THE SPOT
 NOTHING has officially launched its latest audio innovation, the Headphones (1), with a new campaign created in partnership with KODE. Written and directed by Jon E Price, the compelling launch film is an artful disruption of traditional product advertising, transforming a headphone demo into a sensory journey through alternate realities. VIEW THE SPOT
 We all know that sports activities are essential for mental and physical health across a lifetime, but worrying statistics show that women are dropping sports at key moments of their lives. Puberty, motherhood and menopause are turning points in women’s life where sport is taken off their agenda- twice as many girls as boys cease sports at puberty and 30% of women admit they are less physically active after menopause. VIEW THE SPOT
 INEOS Automotive, the British 4x4 manufacturer, is once again taking aim at the increasingly soft category with a new phase of its “Us vs Them” campaign, created by Wonderhood Studios The campaign follows the huge success of phase 1, which saw INEOS taking the fight directly to Land Rover by parking a vast poster outside one of the brand’s largest London dealerships. VIEW THE SPOT
 Sleep Country, Canada's leading specialty sleep retailer, is proud to launch a new campaign featuring Emmy Award winner, Eugene Levy as Sleep Daddy, a charming and trustworthy figure that reminds Canadians to get serious about their relationship with sleep. VIEW THE SPOT
 Award-winning modular agency Modern Citizens has unveiled a bold new campaign, ‘Expect the Unexpected’, for Heide Park Resort, part of Merlin Entertainments. The integrated campaign repositions the beloved German theme park as a destination full of surprise, delight and emotional highs that defy expectation. The campaign showcases the breadth of experiences available to visitors – from the gravity-defying thrills of Colossos and Krake to a whimsical hot air balloon ride with Peppa Pig. At the heart of the campaign is an unexpected symphonic twist: a mischievous 10-year-old conductor orchestrating a choral arrangement of screams, laughter and gasps, set entirely to Beethoven’s iconic Symphony No.9. Developed by Radical Media, Curtis Stansfield and the sounds experts at 750mph, the ad turns the park’s guests into the instruments of a joyous, high-octane score. VIEW THE SPOT
 CrossCountry Trains is embracing the joy of hobbies, rivalry and human connection in its latest film, A Picture Perfect Rivalry, by McCann Birmingham. The light-hearted new campaign celebrates the simple joys of doing what you love and the bonds that can form along the way. In the film, two rail enthusiasts share an intense, but rather polite, rivalry. Their competition plays out in wonderfully petty ways, from racing to the best viewing spots, to one-upping each other’s camera equipment. A Picture Perfect Rivalry is the third film developed by McCann Birmingham as part of CrossCountry’s Take Us On Your Journey brand platform, which the agency launched in 2023 alongside an emotive film. The three films highlight the role that CrossCountry plays in enabling genuine connections across its network, both through its trains and with its people. VIEW THE SPOT
 Following the launch of Walmart’s new campaign, “Walmart. Who Knew?”, Walton is partnering with the mega-retailer to highlight all the ways Walmart can help save families time and money this back-to-school season. From trendy outfits and colorful lunchboxes to essential supplies like pencils, highlighters and rulers. VIEW THE SPOT VIEW THE SPOT 30sec VIEW THE SPOT
 Not Just Any, the global production company has launched its latest commercial for Hyundai. Directed by Robbie Samuels, the film showcases the new Tucson N-Line Hybrid. The new spot, produced in partnership with American agency Culture Brands, represents a strategic move by Hyundai to connect deeply with multicultural communities in the United States. Titled ‘He Got Money’ the commercial opens on a funny and very relatable scene as a group of Aunties meet to ‘spill the tea’ on their friend’s son's lavish new lifestyle. The interplay of the women as they engage in their lively discussion will feel very familiar to so many and they are the driving force behind the narrative and comedy of this amusing spot. As a black director of Caribbean heritage, specifically Jamaican, Robbie Samuels was perfectly selected to capture the suite of commercials having witnessed so many similar gatherings of aunties, which he likes to call ‘quarterly board meetings’. Robbie is known for his ability to draw out wonderfully natural performances and this film reflects that talent perfectly. VIEW THE SPOT
 Amidst a disturbance on Movie Night, Coca-Cola inspires Dad and son to save the show. VIEW THE SPOT
« First « Previous
Next »
Last »
1 of 1476
 Bestads PRO Membership is only US$30 per year: * Membership lets you access ARCHIVE videos, otherwise they are unavailable * Membership lets you download any video or image file (instead of paying US$5 per spot - so if you do 6 or more downloads a year, it makes sense to go BestadsPRO) More reasons to become a BestAds PRO member: * Full access to all of the bestads archives - going back to 2003. * Full access to the complete bestads Rankings (by Agency, Country, Creative Director, Creative, Director, Production Company etc) - going back to 2003. * Full access to the bestads Members Directory - you can now view the pages of Bestads members throughout the world, and contact them directly via their email address. Great for contacting long lost colleagues! * Be a part of the global creative advertising community. BECOME A BESTADS PRO MEMBER
Bestads Rankings
Bestads worldwide rankings of top advertising agencies, people and clients, based on points awarded for work selected amongst week's best this year.
As at Jul 15, 2025.
Executive creative director rankings
|
Gold sponsors
Silver sponsors
Bestads Rankings
Bestads worldwide rankings of top advertising agencies, people and clients, based on points awarded for work selected amongst week's best this year.
As at Jul 15, 2025.
Executive creative director rankings
Creative rankings
Director rankings
Agency rankings
Client rankings
Production co rankings
Country rankings
The Best Ad Jobs
Retrieving latest jobs
Submit work
Past guest reviewers
- Samira Ansari, Chief Creative...
- Jason Xenopoulos, Regional CCO...
- Fee Millist, Creative Director...
- Charles Baylis, ECD, ATime&Pla...
- Marcella Coad, VP, Group CD, I...
- Sam Stuchbury, Founder/ECD, Mo...
- Lucia Orlandi, ECD, TBWA\Media...
- Derek Green, CCO, TBWA\RAAD, M...
- Diana Samper, Global CCO, McDo...
- Till Diestel, CCO, Serviceplan...
- Katy Hopkins, ECD, Iris London
- Scott Zuliani, Freelance Creat...
- Judge: Kaleeta McDade VML Glob...
- Gui Borchert, ECD, Innocean US...
- Kirsten Rutherford, ECD, TBWA\...
- Pedro Americo, ECD, Fraser, Be...
- Rosie Bardales, CCO, VML, New...
- Nick Doring, ACD, Publicis, Du...
- Pathida Akkarajindanon, ECD, W...
- Tom Murphy, CCO, VML North Ame...
Latest news
Essential links
Visit Campaign Brief for Australian creative
advertising news
|
 |
