Seen and noted

BEST TV
Favourite: Zijkant 'Equal pay day'. Based on a really good insight that men hate being asked how much they earn. In fact they'd rather put their hand in a deep fat fryer than answer it. This film pulls no punches and will have you grimacing and hiding behind your pillow as well as laughing. It really lands the point at the end and draws attention to the proposition in a really engaging way. Unlikely to ever end up on TV because of the regulators. Shame.

Runner up: AICP Awards 'Museum Worthy'. Who doesn't love a film that makes fun of clients? Beautifully written and full of statements I've actually heard. Nicely shot it moves at quite a leisurely pace. The social media influencer 'he paints himself' is my favourite line.

BEST PRINT
Favourite: KFC 'Pizza finger licker'. Simply insight and the reportage shot is believable. Probably inspired by the recent it has to be Heinz campaign. They should have left off the Finger lickin line. That's the point isn't it. The visual makes you say the line in your head.

Runner up: Saudi Telecom Company 'Basketball'. Numbers are important, choose yours, is a good claim. They probably could have done more with this idea. The art direction is a little flat but this ad had something.

BEST OUTDOOR
Favourite: Volvo '#WhatTheTruck'. Ok, they've put the product on display but with a difference. It's sort in disguise but in plain sight. Yes it's outdoor but the real media is social, in that the film of the truck is what will be looked at and shared. Nicely edited and the characters in it seem genuine.

Runner up: Asics 'Little Reminders'. Good insight this. And the film is very watchable. Probably influenced by the multi award winning 'Like a girl campaign'. This is more of a social film than it is outdoor.

BEST INTERACTIVE
Favourite: L&P 'Manu Togs'. This is a good brand collaboration where the tone is right for both. Easy to understand and cheekily done it's a yes from me.

Runner up: Rio de Janeiro 'Capcha Joy'. Ok, the click on the image to prove you're not a bot idea has been done and this is a slightly contrived interaction. But it's simply, easy to get and makes the point.




This week's guest judge is Russell Ramsey, executive creative director of Pulse Creative London, part of The&Partnership.

He's responsible for The Times, The Sunday Times, The TLS, Virgin Radio and Talksport.

During his career Russell has won dozens of the world's most prestigious creative and effectiveness awards, including the coveted Black pencil at D&AD, seven yellow pencils and eight Cannes Gold Lions.

Russell started his career at Saatchi & Saatchi and won awards for brands such as Allied Breweries, British Airways and NSPCC before moving to BBH to work for John Hegarty. More awards followed for work on Levi's, Audi, Lynx, Sony, Paddy Power and many more.

He helped to launch a content channel for Audi and won pitches for Bailey's Irish cream global, Bertolli, Parker pens, Smirnoff Ice, Paddy Power and Warburtons. He became deputy executive creative director in 2005 and helped the agency to win Campaign's agency of the year, three years in a row.

At the end of 2007 he became executive creative director of JWT London. More creative awards followed including 5 golds and numerous silvers at Cannes, Golds and Silvers at British Arrows. Ash to Art won Best Experiental campaign at the Campaign Big awards The Break the Routine film against Domestic violence won a Gold award at the Campaign and PR Week awards and a Cannes silver Lion. His campaign for Listerine was also Campaign's number one digital innovation. He became an executive partner in 2012 and chairman of the European creative council in 2014.