This week's guest judge is Mark Hendy, executive creative director, Heimat TBWA, Germany.
Halloween is upon us and what can be more blood curdling after a long Monday at the office than sitting down to judge this week's best ads.
BEST TVMy fears were soon allayed by the first film on the list! An ad for
Uber starring Robert De Niro and the guy out of Sex Education. However, after a stellar start it failed to raise my pulse. Instead my winner is
The Harris Project. A piece about co-occuring disorders is a scary topic indeed. The film has suitably powerful, visceral writing, offbeat direction, authentic acting and a haunting soundtrack.
Runner up is another offbeat offering. The fresh approach to the tourism category for
Visit Sweden.
BEST PRINTI'm afraid (pun intended) that I couldn't find anything in the print bag this week. Check it out yourself if you dare.
BEST OUTDOOR We are soon back in the groove in outdoor. My pick. Safely in the category of "work I hate because I didn't do it" is an idea around misheard song lyrics for
Specsavers. "Your aunt's been naked but you're to shy to sing". Will someone write a better line than that anywhere in the world this week?
Runner up for me was
Molnlycke Health Care a strong idea with a rather smart visualisation.
BEST INTERACTIVEMore topical Halloween fun in the interactive section including the chance to meet my evil twin. However my top 2 picks are actually both promo ideas. The winner, Diablo IV
Blood Harvest probably did an effective job of getting gamers out to donate blood. Brands incentivising people to do good deeds? More of that please. And runner up for me is
Matilda Bay, a fun and brave promo with no shortage of trademark Aussie Beer irony.
Happy Halloween everyone.
This week's guest judge is Mark Hendy, executive creative director, Heimat TBWA, Germany.
Mark has spent the last 20+ years creating ideas in London, New York, Milan, Vienna, Dubai and Berlin. He has worked on clients ranging from Avis to Zalando. His work has been awarded at all the major festivals from Cannes to Clios, D&AD to ADC and even made it into the Guinness Book of World Records.
