Seen and noted

BEST TV
Winner: The Gas Leaks Project 'Hot & Toxic'. I'm very impressed with this work; it's quite bold but well-directed. The way the PSA message about fossil fuels is turned into a spoof of a reality show is simply brilliant.

Runner-Up: McDonald's 'Home Delivery'. This ad is startling at first — why are people stuck to the wall? But with a clever twist, it becomes a memorable 30-second spot.

BEST PRINT
Well, folks, it seems the printers must've gone on a vacation this week. Let's look forward to more compelling work in the rounds to come.

BEST OUTDOOR
Winner: Molson Coors 'See My Name'. The insight here is remarkable. They've devised a simple yet potent campaign that truly stands out.

Runner-Up: Lego 'Play Unstoppable'. This campaign offers a valuable message to parents: support your child, but avoid pushing them too hard. It educates parents on encouraging their children's development in a fun way.

BEST INTERACTIVE
Winner: Wonder Women Tech 'E-Police Station'. Harassment doesn't only occur in real life; it's prevalent in games too. The idea of creating an E-Police station within a game is ingenious. If you can walk into a police station in real life, why not in a virtual world? This concept required exceptional collaboration, and the execution was superb.

Runner-Up: Muschicraft 'The Most Illegal Beer'. This one took me by surprise with its simplicity and impact. A beer that stands against gender injustice, crafted to make a statement—astonishing! The website could be more engaging, which would truly elevate this campaign. Congratulations to the creative minds behind this project.




This week's guest judge is Pete Boonyanate, chief creative officer at BBDO Bangkok.

Pete is a storyteller, songwriter, film director, and creator. He started his career 12 years ago and has consistently produced highly popular, 250+ award-winning works across multiple categories and different agency networks, including Gold, Silver, and Bronze from Cannes Lions, Gold from Andy, Graphite and Wood pencils from D&AD, Best in Adfest, Spikes Asia country of the year 2021 and Grandprix from Adstars. He has handled brands such as PepsiCo, Mercedes-Benz, Tiktok, Tinder, Kleenex, Kakao, Smirnoff, ThaiBev, Mars, Wrigley, Roojai, MQDC, Nestle, Krungthai, Krungsri, TCP (Redbull Family), Huawei, Samsung, and many others. Clients call him "Crazy Pete" because of the passion he brings to every brief, no matter its size; he gives his all.

Curiosity took him to Shanghai for a couple of years, where he headed content and creative work for leading multinational brands.

Currently, he is the chief creative officer at BBDO Bangkok, likely the youngest CCO ever at BBDO Bangkok. In less than 2 years, we've helped BBDO win big pitches, including Samsung Consumer Electric, Chang Football&Music, Line, and the Tourism Authority of Thailand (two consecutive years), club 21 and Robinhood. He's garnered 70+ awards from around the world, including Bronze Lions from Cannes and Gold from One Asia in 2022. He was selected to be in Adweek's Creative Leader 100 for 2023.