Seen and noted

BEST TV
Winner: World Of Tanks 'Holiday Ops!'. Simply, a nice short to watch with well told storytelling. Wargaming does it again, this time with beloved star Vinnie Jones, taking the risk of telling a Christmas story that is not the typical one. A great execution, very Guy Ritchie style, this video game brand presents an exceptional film worth seeing with impeccable execution where its photography and art direction mark a very strong visual story.

Runner-up: IKEA 'What If Less Christmas Was More Christmas'. A funny way to see Christmas from another point of view. Not easy, as many of us think it is, the race for everything to go the way we want makes this film a fun parody of how stressful the Christmas season is.

BEST PRINT
Winner: TaDa Paraguay 'Parking lot'. With a singular similarity to what happens when you go to the supermarket and how difficult it is to carry everything, Ta-Da takes it to you without leaving home, avoiding many setbacks. This is a fun and beautiful campaign.

Runner-up: A Little Shelter 'Train'. A nice campaign with great copywriting, which appeals to reading to adopt with a direct message.

BEST OUTDOOR
Winner: Ocean Blue 'From the coldest waters of Norway - Henrik'. A fun traditional outdoor campaign. Using the simple insight of "the colder the water the better the salmon", the poster campaign evokes the entire message of the product in a direct way, arriving with its brand promise.

Runner-up: Iki 'Lime Room'. Well executed visual simplicity, with unique art direction using AI to portray the scent of the product resulting in posters that evoke a visual smell. This is my runner-up.

BEST INTERACTIVE
Winner: NYX Professional Makeup 'The True ID Card'. A great campaign that highlights the identity that we must have, especially members of Gen Z who should not continue to be marked by stereotypes. With high quality content and a very well told narrative presents with this initiative of truth cards.

Runner-up: Liquid Death 'Murder Mountain'. Without a doubt, this brand has become a benchmark of global creativity, fully entered into the world of gaming, it presents us with lots of fun action. This brand can literally do whatever it wants and always has fun.




This week's guest judge is Mauricio 'Micho' Sanchez, group creative director at Grey, Mexico.

Sanchez is a creative director and art director with over 17 years of experience, managing local and international brands.

Sanchez has worked in national and foreign agencies including Ogilvy, MullenLowe, Archer Troy, Anonimo, living in various countries such as Colombia, Ecuador and Mexico.

Sanchez is currently group creative director at Grey Mexico. His work has been recognized and awarded in various, important festivals worldwide including Cannes Lions, D&AD, One Show, London, Clio, El Ojo de Iberoamerica, among others. He has judged in D&AD / New Blood, New York Festival, Festival Antigua, El Ojo de Iberoamerica, One Youngs / One show, AdForum PHNK, Wina, Circulo Creativo Mexicano,
Mad Stars Luerzers Archive, D&AD mentors, among others.