To celebrate International Book Day, Audi has come to two indisputable conclusions: on the one hand, they have been publishing their own book, the Audi Ownerâs Manual, for many years. On the other hand, and to be honest, it is a book that few people read. Created by Ogilvy and in collaboration with the publishing house Penguin Random House, the brand aims to get its customers to read its manual for once and for all, as well as to bet one more year on literature on such an important date.
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