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Description
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Two new ads for Infiniti co-produced by Psyop and MassMarket for TBWAChiatDay, Los Angeles
Creative Commentary
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Infiniti's stylized CG environments, and integration of live action cars, coupled with the incorporation of reflections, and augmented camera moves shows how live action plates can be manipulated far beyond the reality of what was shot on set.
In this case, MassMarket utilized the a "Photo-Bubble" during principal photography, which allowed the team to shoot real cars and driving action while limiting environmental reflections in the cars. to remove all reflections from the shot cars. Then art directed reflections were placed back in during compositing, by tracking CG models of the corresponding car, and using them as reflection objects during render.
CG models of the actual shot cars allowed MassMarket to do things like spinning wheels on stationary cars, as well as photogrammetry for augmented camera moves which allowed maximum flexibility when incorporating the live action plates into the breathtaking transitions.
Softimage's XSI, was utilized for its Mental Ray rendering, and general production for the project. Autodesk's Maya was used for cloth simulation, and snow creation. Pre-comps for visualization were handled in Adobe After Effects and Eyeon's Digital Fusion. Final Compositing was onlined with Autodesk's Flame.
read less...Lead Designer: Mate Steinforth
Live Action Producer: Paul Middlemiss
DP: Stefan Von Borbely
Visual FX/Animation Company: MassMarket, New York
Executive Producers: Justin Lane, Angela Bowen
VFX Producer: Rich Rama
Producer: Nancy Nina Hwang
VFX Supervisor: Jeff Dates
Lead Flame Artist/Creative Director: Chris Staves
Flame Artists:
Sarah Eim
Aska Otake
2D Compositor: Borja Pena
CG Artists:
Alvin Bae
Bashir Hamid
Jae Ham
Chris Santoianni
Rich Magan
Eddy Estevez
Jaye Kim
Lee Wolland
Gerald Ding
Jason Goodman
Jan Bitzer
Kris Rivel
Dylan Maxwell
Jonah Friedman
Luba Drozd
Designers:
Gordon Waltho
Ine Van Den Elsen
Jon Saunders
Tracking:
Atsuki Hirose
Youngjun Park
Hyunjeen Lee
Joerg Liebold
Anibrain
CG Mechanix
Lead Roto Artist: Leslie Chung
Roto Artists:
J Bush
David Marte
Carlos Rosario
Stefania Gallico
Alejandro Monzon
Joe Oberle
Music Co:
Elias, New York
Composer: David Wittman
Creative Director: Dave Gold
Producer: Kala Sherman
Editorial Co:
The Whitehouse, New York
Editor: Dan Maloney
Executive Producer: Corinna Dennison
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