Genesis School for Special Education: Face 2 Face

Studies that have shown that children with autism struggle with social interaction but like to interact with digital devices. How do we turn their love for digital devices into an opportunity for learning? DDB Singapore together with Genesis School for Special Education launched Face 2 Face – a mobile application that encourages interaction and parent-child bonding while assisting in the improvement of literacy skills. The opportunity came about when we noticed that out of the therapist’s clinic, many parents need handles on teaching social skills to their children with autism. At home, they find it hard to vie for attention with digital devices that are filled with single-user apps that keep the children to themselves. After months of research and experimentation, as well as expert content input from Alison Cheng, Psychologist, Child Development Unit (CDU), National University Hospital, Face 2 Face was born.