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Radio
Government of South Australia: Break the Cycle: Break the Cycle - Physical
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Home can be an unsafe place for some. And with the need for physical distancing and self-isolation during the COVID-19 pandemic, South Australian women and children experiencing domestic violence are at an increased risk. Our job was to create a campaign that would encourage men to identify their own abusive behaviour and utilise a new, dedicated 24/7 men's domestic abuse website and hotline created by the State Government. The inspiration for this series of radio ads came from real, researched accounts of the different kinds of domestic abuse victims face every day.As well as offering support to the victims of domestic abuse and challenging perpetrators to reflect on their behaviour, these ads offer hope, a way out. A chance to be the ‘one’ who gets the information they need to break the cycle.
Agency: Showpony Advertising
Jackie Burman, Brenda Champion, Natalie Hartman Related |
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