Empire State Development: Come Be A Part Of It

Empire State Development launched 'Come Be A Part Of It', an I Love NY campaign encouraging tourists to return to New York City - the home of renowned museums, arts, theatres, and New York-style pizza. This spot marks the first effort from the I ❤ NY campaign to promote tourism at a time when the state is beginning to reopen following the pandemic. The spot uses Kander & Ebb's iconic 'New York New York', sung for us by Chrissi Poland, who is an NYC resident of more than 20 years. Credits go to the music house JSM Music Inc.
Agency: Campbell Ewald, New York

The commercial was shot across the Big Apple featuring this vibrant city, its people, and diverse cultural activities. The spot was directed by Erick Fix with Robotic Raptor productions and edited by Uppercut Studios. This message contains information which may be confidential and privileged. Unless you are the intended recipient (or authorized to receive this message for the intended recipient), you may not use, copy, disseminate or disclose to anyone the message or any information contained in the message. If you have received the message in error, please advise the sender by reply e-mail, and delete the message. Thank you very much.