TV ad: MassMutual: Call Your Parents

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Massachusetts Mutual Life Insurance Company (MassMutual) today launches a multi-channel marketing effort from Grey New York. The goal is to encourage the sharing of knowledge between younger and older Black family members aimed at building intergenerational wealth. The legendary Billy Dee Williams one of America's best-known and most beloved Hollywood stars, delivers the pitch with a debonair twinkle in his eye, "call your folks, don't let family financial discussions burn a hole in your pocket."

Category Finance & insurance
Client MassMutual
Agency Grey New York
Production Moxie
Country United States of America
Uploaded 1 March, 2022

Credits

Director
Jared Malik Royal
Chief Creative Officer
Justine Armour
Executive Creative Director
Joe Mongognia
Associate CD / Art Director
Jelsen Innocent
Associate CD / Copywriter
Troy Jones
Art Director
Cara Resnick

Other credits

MassMutual

Head of Marketing & Brand: Jennifer Halloran

Head of Customer Activation & Engagement: Kristin Lane

Head of Creative: Spencer Deadrick

Brand Marketing Director: Christa Perry

Creative Director: Will Uronis

Creative Director: Larry Fahey

Communications Planning Consultant: Marie Kelly

Agency

EVP, Global Account Director: Suzanne Ayello

SVP, Account Directo: rZoe Urquhart

Account Executive: Matt Nein

North American Chief Strategy Officer: Jonathan Lee

Global Chief Data Officer:

Director, Data Strategy: Daniel Avon

Senior Strategist: Jessica Womack

Senior Project Manager: Jessica Campbell

Townhouse

Chief Production Officer: James McPherson

Director of Production: Kim Kietz

Executive Integrated Producer: Kevin Grover

VP, Integrated Producer: Lauren O’Driscoll

Music Producer: Kurt Steinke

Business Manager: Winona Schulterbrandt

Moxie (Production Co)

Director: Jared Malik Royal

Executive Producer: Robby Fernandez

Line Producer: Barry Heaps

Work Editorial (Editorial)

Head of Production: Alejandra Alacorn

Producer: Victor Media

Editor: Hasani Franke

Cutting Assistant: Julian Laing

Nice Shoes Credits (finishing)

Head of Production : Jason Farber

Flame Artist: Arthur Dorrington

EP/Head of Sales: Chloe Sedelmaier

GPS: (AUDIO)

Post Producer: Michaela Moriarty

Audio Engineer: Adam Charity

MassMutual: Call Your Parents

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MassMutual: Call Your Parents

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