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Meilleurs Agents: Cat
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Meilleurs Agents, pioneer and leader of online property valuation since 2008, renews its brand fundamentals and reaffirms its strategic positioning on the market, as a tech and data expert, bringing confidence and transparency to all property transactions. Real estate is evolving, so are the criteria for estimates. With Interruption agency, Meilleurs Agents is shifting its communication towards a quirky, chic and smart universe, while adopting a new signature: "Everything begins with a good estimate." This TV campaign inaugurates Meilleurs Agents' new communication territory: versatile, innovative and dynamic—just like the brand's DNA image. Thanks to its advanced expertise in tech and data science Meilleurs Agents keeps the market informed. And with this campaign, reaffirms its leadership when it comes to serving professionals, as well as the general public in France, by providing them with personalised support throughout the sale process of their property. Through this campaign, for which Frédéric Beigbeder agreed to lend his voice, Meilleurs Agents highlights with humour and tenderness the deep relationship that exists between the French and their property, while placing the human element at the heart of its communication. The Interruption agency offers an advertising opus consisting of three creative films, directed by Sébastien Petretti (Colors Production), which make you smile and align desires with reality. The property assessment specialist demonstrates its creativity by tagging several owners’ unusual follies.
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