Outdoor ad: Government of South Australia: See me for me

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Disability shouldn't define who a person is as it is just one of many facets that make up a complex and unique individual. The Department of Human Services challenged us to shift the narrative about what it truly means to live with disability. So we took a humorous approach using emotional first-hand accounts from people living with disability, but with a twist.With this surprising and memorable misdirection, we remind the public to see everyone for the unique, multi-faceted people they are.