Top 6: September 21st 2022
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Pinterest: Fear of FailureTop 6: September 21st 2022
Fear of failure. Judgment. Doomscrolling. Procrastination. Inner critic. Too much of the world distracts us, makes us doubt ourselves and makes us think we’ll be laughed at if we try. But nothing silences a saboteur like the simple act of doing. Pinterest's latest brand campaign, created by Uncommon, London, exposes the inner saboteurs that hold us back and highlights how Pinterest is the antidote to doubt. 'Don’t Don’t Yourself' is the mantra at the heart of this new campaign, emphasising the belief that the act of doing can help silence those feelings of fear and self-censorship that can sometimes hold us back. This new campaign takes on those critics, defying the 'don'ts' directly with the energy and positivity of 'do.' Pinterest knocks down barriers and encourages people to create a life they love. Launching today, this campaign will run in the US, UK and Germany across TV, Cinema, VOD, OOH, DOOH, social and media partnerships.
Production Designer: KK Barrett |
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