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Toyota invites drivers to stand out in the all-new 2023 Toyota Crown with the “Says So Much” campaign. The campaign conveys how great it feels to show off the jaw-dropping style and performance of Toyota’s all-new sedan. The fully integrated targeted campaign was developed by Saatchi & Saatchi. The campaign expresses the confidence that comes from driving the reimagined sedan and “Says So Much” about what the buyer will experience driving the 2023 Toyota Crown. In the :30 spot, titled “Reunion,” directed by Rachel McDonald, viewers are invited to imagine moments where they might effortlessly stand out in style in the all-new Toyota Crown. The spot features the main character’s commute and arrival to a school reunion while showcasing the Toyota Crown’s bold styling, premium comfort and elevated ride height.
Credits
Other credits
Chief Production Officer: Lalita Koehler
Group Director of Content Production: Pamela Parsons
Executive Content Producers: Lucy Herzog
Senior Content Post Producer: Milan Del Nero
Associate Producer: David Wong
Junior Producer: Hannah Deren
Senior Music Supervisor: Kristen Hosack
Music Coordinator: Tanisha Edwards
Agency Communications Director: Paula Adams
Managing Director: Al Reid
Management Director: Erica Baker
Senior Client Partner: Chris Crockett
Client Partnership Supervisor: Alice Birnie
Client Partnership Managers: CJ Ramsey
Client Partnership Assistant Managers: Kennedy Eaker, Paige Gonterman
Chief Strategy Officer: Mark Turner
Group Planning Director:Kathleen Kindle
Strategy Planning Director: Steffanie Golliher
Strategic Planner: Rebecca Polaha
Director of Product Information: Matt Hardesty
Product Specialists: Michael Matsumura
Executive Communications Director: John Lisko
Group Media Director: Tom Scott
Media Director:Tony Shan, Saira Habash
Associate Media Director:Monique Bloom, Presley Roberts
Group Director, Public Relations/Earned Media:Jana Hartline
Director, Public Relations:Kimberly Harms
Director, Earned Media: Emi FitzGerald
Manager, Public Relations: Ava Batansky
Director, Broadcast Traffic: Nadzyah Guillermo
Director, Business Affairs: Linda Daubson
Senior Business Affairs Manager: Priscilla Gandia
Client Names
Joe Moses, General Manager
Amy Chao, Senior Planner
Lindsay Lee, Senior Manager
PRODUCTION COMPANY
Head of Production: Sean Moody
Line Producer: Maury Strong
Production Manager: Bryan Moore
Commercial Coordinator: Daniel Stafford
EDITING COMPANY: PXP
Executive Producer:Evan Astrowsky
Sr Producer:Tom Galup
Editor:Stuart Greenwald (LV)
Editor: Art Castle (NLV)
Assistant Editor(s): Ravi Dhar, Jocelyn Wu
TELECINE / COLOR GRADE: Harbor
Colorist:Oisin O'Driscoll
Producer:Brad Martin
Senior Color Assist:Scarlett Thiele
Color Assist: Sushil Gangaraju
FINISHING / VFX: Harbor
VFX Supervisor / Lead Compositor: Molly Intersimone
Finishing Producer:Adean Gopala-Foster
Executive Producer:Adam Reeb
2D Lead/Shoot Supervisor:Gigi Ng
2D Artists: Hailey Akashian, Luke Midgely
MUSIC Arrangement & Composition: “Watch Me Stand Out” - Maggie Eckford
SOUND DESIGN: Michael Anastasi @ Lime
AUDIO STUDIO: Lime
Mixer:Joel Waters
Asst Audio Mixer:Collin Thomas
Executive Producer:Susie Boyajan
Producer: Cassie Underwood
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