Print ad: Freddo: LOOK Outside Guide

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Families spend less time out in nature than ever. Australian children spend an average of 2.5 hours a day on screens, with 71% spending under 1 a day hour outdoors.To get families off screens and into nature, Cadbury Freddo created the Look Outside Guide. An activity book printed with UV ink that is only revealed when exposed to sunlight.It features engaging, multi-sensory activities designed to reconnect children with the environment. Crafted by a First Nations illustrator and made with recycled stock and vegetable inks, this carbon neutral book is built around nature, to get kids back into it.

Category Confectionery & snacks
Client Mondelēz
Agency Ogilvy Australia
Country Australia
Uploaded 19 June, 2023

Credits

Executive Creative Director
David Ponce de Leon
Chief Creative Officer
Toby Talbot
Executive Creative Director
Hilary Badger
Group Creative Director
Sharon Condy
Group Creative Director
Josh Murrell
Art Director
Katelyn Testa
Copywriter
Anais Read
Art Director
Ted Brearley
Copywriter
Alayna Kunitake
Account Director
Jaime Wright
Managing Director
Danielle Chapman
Account manager
Ayesha Kithulegoda

Other credits

Head of Print Production & Studio – Brendan Hanrahan

Experience Design Lead – Andrew Vohmann

Senior Content Artist – Gabbie-Joy Ocello

Illustration Agency – Solid Lines

Artist – Kimberly Engwicht

Mondelēz:

Director Brand Equity & Sponsorships – Anthony Ho

Senior Marketing Manager – Kelly Wilson

Marketing Manager – Meaghan Brodie

Brand Manager – Nikila Liyanage

Brand Manager – Matt Donaghey

Freddo: LOOK Outside Guide

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Freddo: LOOK Outside Guide

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