XXXX: XXXX Postcodes - Bellara 4507 regional radio

XXXX is the official beer sponsor of Queensland Maroons in the State of Origin, Australia's Superbowl.This year we helped the Maroons team play not just for their state, but for the exact part of it they're from. We sacrificed the iconic XXXX logo on the teams' jersey, and replaced this with four postcode numbers to represent each of players' hometowns.Following this, we created 30 million postcode beer cans so every Queenslander could create their own and share pride in their own origin.

The campaign celebrates the 447 postcodes across the state of Queensland, Australia and what makes them special, with special homage to three towns in regional radio spots: Bellara 4507, Tully 4854, and Banana 4702.