Bloomberg Media: Context Changes Everything: Sand

In a society where news reporting is led by biases and opinions, Bloomberg Media continuously stands out as the leader of contextually-based reporting that is rooted in fact.In partnership with Wieden+Kennedy New York, Bloomberg Media debuted its first brand campaign, 'Context Changes Everything,'where data-driven journalism can impact modern business leaders to help create more impactful, intentional and positive change.

The campaign will run through November 17th and features three new spots “Sand”, “Office,” and “AI”, as well as OOH and paid social. Each spot addresses a core topic and showcases a new lens on reporting, following the transformative power of context to discover the business story in everything.

Directed by Axel Byrfors, the film was shot to look like it was done in one take from start to finish and showcases the momentum throughout the spots — taking viewers through a journey of factual storytelling. With the tagline after each short: ‘Context changes how you see things. Context changes how you change things. Context changes everything.’ — shows its audience that once you know better, you can do better and be that change.