Ancestry: Hughes Storymaker Studio

Ancestry®, the global leader in family history, today unveiled a new integrated brand campaign designed to help consumers understand Ancestry is so much more than family trees. The powerful creative shows how Ancestry not only helps people understand their family history and DNA, but to do something even more powerful – represent it. "It's a Family Thing," inspires and empowers people to discover, preserve, and represent all they are through Ancestry, which now provides anyone with the tools to curate and keep the stories of their family, not only from the past but also from today and into the future. Ancestry customers will no longer solely be finders of history. They'll now also be keepers of it, creators of it, and sharers of it. The campaign was developed in partnership with Ancestry, Wieden+Kennedy and the Blackstone Portfolio Operations Brand Transformation team.