Jetstar: Flight Fit

The limited-edition range includes multi-function garments for Australians to wear from the airline runway to their next holiday. The original Flight Fit collection includes Jetstar branded inflatable and detachable 'hood-rest' hoodie, tracksuit pants with zips at the knee for 'extra leg room and climate control' plus 'extra baggage' pockets, and a beanie that doubles as a 'do not disturb' eye mask.
The integrated campaign will go live with films and stills both supporting a social competition to win the first release of the Flight Fit.
Agency: Thinkerbell