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Web Film
Sephora Italia: Domestic Violence
On the International Day for the Elimination of Violence against Women, Sephora Italy and Media.Monks launch their campaign to raise awareness and give platform to share the stories of the effects of victim blaming. The awareness campaign 'mAI colpevoli,', translated as ‘never guilty’, supports the Pangea ETS Foundation. In three videos, created by Media.Monks Milan and directed by Viola Foladorshare, three monologues are about three situations where women are a victim of violence. The three films harness Generative AI to show the still prevalent phenomenon of ‘victim blaming’. ChatGPT was asked to create the narrative of three stories of violence from the perspective of the victims, based on opinions gathered online regarding gender-based violence. The AI, being an abstract interlocutor, devoid of a personal point of view other than that of the internet, created three monologues scattered with moments where the victims blamed themselves for the violence they experienced, finding justifications for the perpetrator. This demonstrates how deeply ingrained victim blaming still is in our culture and how necessary it is to raise awareness and talk about it in order to dismantle it, and prevent victims of violence from being burdened with the stigma of ‘victim blaming’.
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