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Outdoor
Maple from Canada: America, We're Sorry
Maple from Canada, a brand of the Québec Maple Syrup Producers who represents over 13,300 maple farmers, is partnering with Rethink to launch an initiative called Bill the Maple after discovering that Americans often have to pay extra to enjoy pure maple syrup at their favourite breakfast restaurants. The organisation is offering to reimburse the extra fee for those who ask for pure maple syrup instead of the default, high-fructose imitation (table syrup), thus transforming every breakfast joint across the US into sample counters.
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