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Top 6: December 20th 2023
Interactive
Coca-Cola: Create Real Magic, 1
Top 6: December 20th 2023
Christmas campaigns from elsewhere: Coca-Cola is sharing its iconic, festive brand assets so that anyone can design bespoke digital Christmas cards using the latest AI technology. The campaign was developed by Bain & Company and WPP Open X, including Essence Mediacom, BCW, Ogilvy and Obviously. Consumers can experiment with the festive-themed content to make their own shareable holiday cards on CreateRealMagic.com, using Coca-Cola’s cherished archive of Christmas imagery. By sharing these storied assets with consumers – and allowing them to be seen through the prism of new technology – they can be re-discovered by a younger generation.
Developed by Bain & Company and WPP Open X, including Essence Mediacom, BCW, Ogilvy and Obviously. |
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