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Visa: Take The Next Step
The moments that matter, the big ones, the memorable moments, can’t happen without the small steps along the way. That’s the premise of this TVC by Visa for AFCON 2023 as the paths of two individuals cross. As official sponsor of the 2023 AFCON (Africa Cup of Nations) in Cote d'Ivoire, the biennial football tournament that decides who is the continent’s powerhouse, Visa wanted to show that can be part of the journey of making those small steps happen.
The TVC was flighted during the 2023 AFCON football tournament that kicked off on 13 January 2024 in Cote d’Ivoire.
Business Unit Director: Janine Wessels Related |
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