St John Ambulance Australia: St John Ambulance First Aid

Despite the best of intentions, first aid training is rarely at the top of many Tasmanians' to-do list.

Working with St John Ambulance Tasmania, we used this insight to create an emotionally charged radio narrative, highlighting the potential consequences of not making first aid training your first priority.

The 30 sec spot, designed to take full advantage of the audio medium, directs Tasmanians to sign up with St John for first aid training.