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Top 6: March 13th 2024
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lego: Play UnstoppableTop 6: March 13th 2024
Jessie Ayles celebrates the creative power of girls in her latest work for LEGO. The film is the second instalment of Lego’s ‘Play Unstoppable’ campaign, which aims to challenge gender stereotypes and empower girls. The series comes after the brand commissioned global research into the societal trends affecting children’s creative confidence. The study—of more than 61,500 parents and children between five and 12 years old across 36 countries—revealed that girls’ confidence in their creativity declines as they get older.
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