Top 6: March 20th 2024
Experiential
Epolac: Epolac Fish Alluring PaintingTop 6: March 20th 2024
Indonesia has the longest coastline in Asia, providing 20 trillion in annual wealth. Yet, 90% of the fishermen live below the poverty line. To extend its market to the marine sector, we came up with a solution. As fish are attracted to light, we created the first underwater phosphor paint that glows for up to 5 hours, the maximum time small fishermen usually go fishing.
This innovation has successfully helped fishermen in three pilot villages, attracting shoals of fish to their boats, resulting in a 25% increase in catches per night and improving their economy and quality of life.
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