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Web Film
Breastscreen SA: Make time for the girls
For women over 40, a regular breast screen is the best way to detect cancer early and reduce the risk of life-threatening impacts. But South Australian women are still skipping their regular breast screens.
Proudly brought to life by female-led client, agency, creative and production teams, this campaign aims to make a serious and avoided topic more approachable, using familiar, disarming everyday slang.
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