Print ad: Tourism Ireland / The Paddy Irishman Project: Paddy Irishman, McCarthy

View hi-res

The Paddy Irishman Project, a creative arts partnership between photographer Ross O’Callaghan and award-winning Irish creative agency, The Brill Building launched in 2023 to address enduring misconceptions about Ireland and the Irish. To mark St. Patrick’s Day 2024, The Paddy Irishman Project has secured the worldwide rights to the phrase ‘Paddy Irishman’ with the copyright confirmed in Ireland’s primary diaspora territories, the UK, Australia, Europe and the United States of America. Securing worldwide copyright of the phrase ‘Paddy Irishman’.