TV ad: McDonald's: Chicken That Hits Different

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Top 6: March 27th 2024

The campaign, from Leo Burnett, talks about what makes McDonalds chicken different and was informed by the finding that it is McDonald’s broad range of chicken that makes it stand apart from the competition. It kicks off with a 60 second film shot by SMUGGLER director Tom Speers and will be supported by shorter 30s, 20s and 10s, as well as a suite of bespoke social assets.

Category Restaurants & fast food
Agency Leo Burnett London
Production Smuggler
Country United Kingdom
Uploaded 20 March, 2024

Credits

Director
Executive Creative Director
Andrew Long
Chief Creative Officer
Mark Elwood
Executive Creative Director
Creative
Producer
Claire Jones
Executive Producer
Lucy Kelly

Other credits

Agency

Planner Beth Mackenzie

Planning Director Hamish Cameron

Business Lead Stephanie Bates

Account Manager Loren Aylott

Account Manager Natasha Meisel

Account Manager Dominic Thomas

Producer Jennifer Fewster

Media OMD UK

Media Planner Helen Barber

Planning Director Jessica Bates

Production

Production Manager Daisy Mostyn

Post Production / VFX Black Kite

VFX Lead Marcus Moffatt

Colourist Tom Mangham

Producer Kirsty Ratcliffe

Executive Producer Hannah Ruddlestone

Shoot Supervisor Jim Radford

Editorial The Assembly Rooms

Editor Eve Ashwell

Producer PHOEBE ARMSTRONG – BEAVER

Music / Sound SHARPA MUSIC

Music / Sound THEORDORE MUSIC

Music Supervisor Ronnie Olubayo

Music Supervisor Dave Bass

Music / Sound No.8ldn

Sound Designer Sam Robson

Producer Chaz Mcelhinney

Producer Karen Noden

McDonald's: Chicken That Hits Different

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McDonald's: Chicken That Hits Different

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