Outdoor ad: Heineken 0.0: Checo.O

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Top 6: April 3rd 2024

In the experiment Checo Perez plays the role of a taxi driver in a car filled with hidden cameras ready to document the reactions of unsuspecting passengers. The passengers, after an initial surprised reaction upon recognising the identity of the driver, immediately freeze up upon noticing that Checo is drinking a beer while driving. It’s only at the end, after revealing that the beer is a non-alcoholic Heineken 0.0, that everyone understands what is happening and show their relief.

Category Drinks, alcoholic
Client Heineken
Agency LePub Mexico / Publicis Groupe Mexico
Country Mexico
Uploaded 28 March, 2024

Credits

Executive Creative Director
Chief Creative Officer
Chief Creative Officer
Cristiana Boccassini
Chief Creative Officer
Mihnea Gheorghiu
Chief Creative Officer
Creative Director
Creative Director
Creative Director
Creative Director
Art Director
Copywriter

Other credits

Client

Brand Director Jose Antonio Lie

Brand Manager Rosamaria Treviño

Brand Executive Daniel Rábago

Media Manager Julia Sánchez

Head of Brand Nabil Nasser

Strategy Director Daniela Iebba

Communications Manager Guilherme De Marchi Retz

Manager Thomas Mulders

Manager Joao Lopez

Agency LePub

Chief Executive Officer Juan Carlos Tapia

Managing Director Almudena Blanco

Production Director ROBERTO COLLAZO

Producer Ana Galván

Account Director Carlos Ascencio

Account Handling Daniela Perdigon

Chief Executive Officer Bruno Bertelli

Account Director Rossana de Rosa

Heineken 0.0: Checo.O

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Heineken 0.0: Checo.O

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