Volvo: "Eco-friendly"

Many years before certain terms related to sustainability were used and became trendy, Volvo was already taking real actions to reduce its impact on the environment.

Words like "sustainability", "corporate responsibility", "eco-friendly" were already part of the brand's culture in practice. So during Volvo's 97th anniversary celebrations around the world, we decided to showcase these milestones through a graphic campaign, showing that we were already taking action long before words.