Outdoor ad: McDonald's: TheOriginalMouthful™ Promotion

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The Big Mac wasn’t as culturally BIG as it used to be. But there was a whole generation of people who could still list out every, single, ingredient thanks to an old 1974 jingle. So, 50 years later we brought it back. But, for a whole new generation. And once we taught them the chant, we turned the mistakes they made on social media into a series of OOH celebrating their fumbles.

Category Restaurants & fast food
Agency DDB Sydney
Country Australia
Uploaded 18 April, 2024

Credits

National Chief Creative Officer
Stephen de Wolf
Executive Creative Director
Matt Chandler
Senior Art Director
Andrew Torrisi
Senior Copywriter
Stephanie Allen
Group Creative Director
Producer
Exec Agency Producer
rene shalala
Senior Designer

Other credits

Client: McDonald’s Australia

Chris Brown – Chief Customer Officer

Samantha McLeod – Marketing Director

Liz Whitbread – Senior Brand Manager

Luke Elzerman - Experience Optimisation Manager

Chloe Brannagan – Brand Manager

DDB Sydney Strategy:

Katharina Wynne - Strategy Partner

Katy Andrews – Director Social and Content Strategy

DDB Sydney Business Management:

Mandy Whatson – Group Managing Partner

Adam Blaynee – Group Business Director

Chloe McIvor – Senior Business Manager

McDonald's: TheOriginalMouthful™ Promotion

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McDonald's: TheOriginalMouthful™ Promotion

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