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Dove: Raise Your Arms, 4
Ogilvy Singapore, in collaboration with iconic personal care brand Dove, proudly announces the launch of an inspiring new initiative, "Raise Your Arms," aimed at combatting underarm shaming and elevating women's confidence in the Philippines. The campaign celebrates the courage of women who have raised their arms for change, impacting their communities and the broader society. The concept behind "Raise Your Arms" stems from the recognition of underarm shaming as a persistent issue that diminishes women’s self-esteem and confidence. 8 in 10 Filipino women won’t raise their arms because of underarm insecurity. To empower them and help them feel better about their underarms, Dove, a longstanding advocate for real beauty and body positivity, wants to remind them of a simple yet powerful truth: Every time women raise their arms, positive change happens.
Worldwide Managing Director – David Dahan Related
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