Print ad: Dirt Is Good: Guess Who Won

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Top 6: May 1st 2024

In this new campaign from LOLA MullenLowe ’, iconic sporting moments in cricket, football, and tennis are re-created to demonstrate a common denominator in all of the winners: they all got dirtier than their opponents. From the tennis final where an up-and-coming star won her first Grand Slam by defeating the greatest female tennis player in history, the 1996 Intercontinental Cup final that pitted two powerhouse teams from Europe and America against each other for the first time plus the final day of the 2007 Ashes cricket series, the first whitewash (5-0) in over 80 years alongside the last international match of one of the greatest cricket players in history.

Category Other
Client Unilever
Agency LOLA MullenLowe Madrid
Country Spain
Uploaded 26 April, 2024

Credits

Chief Creative Officer
Jose Miguel Sokoloff
Executive Creative Director
Tomas Ostiglia
Creative Director
Eduardo Salles
Creative Director
Germán Rivera Hudders
Creative team
Maria Báguena
Creative team
Koke Domínguez
Assoc Creative Director
Diego Vieira
Photographer
Koke Domínguez

Other credits

Dirt Is Good Global Team:

Vice-President of Marketing: Tati Lindenberg

Global Marketing Director: Daniela Olivero

Global Marketing Managers: Andrew Veacock

Lead Network

Interpublic Group (IPG)

Global Brand Business Lead: William Dixon

Global Strategy Director: Sandy Doran

LOLA ML

Head of Design: Yan Graller

Managing Director: Tom Elliston

Global Account Director: Cristina Panea

Account Executive: Sofía Perez

Head of Production: Felipe Calviño

Production House:

Photographer: Ale Burset

Retoucher: Diego Speroni

Media Agency: Mindshare

Dirt Is Good: Guess Who Won - Tennis

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Dirt Is Good: Guess Who Won - Tennis

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