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Corsair: 2nd bag

Top 6 this week
hile other carriers charge for everything down to a handbag, Corsair includes two checked bags at no extra cost for travelers under 29. To promote the offer, Australie created a campaign built around a visual hook inspired by a well-known budget-friendly lifehack: layering on clothes to avoid baggage fees. The clever campaign channels this insight — there’s no need to wear your second suitcase — you can pack it, bring it, and maybe even leave space for souvenirs...
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Assistant Strategic Planner: Laurence Valla

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