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Quit Tasmania: Don’t Let Vaping In
For Gen-Z Tasmanians, it was easy to ignore the potential harms of vaping. But, for a group that was enjoying their first real sense of independence, it was alarming to know how much vaping addiction was controlling them.
To make addiction real and inescapable for this audience, we used an experience they would immediately understand, to reveal a danger they didn’t. Our poster series expressed the symptoms of growing addiction as an online troll, hounding and manipulating our heroes - the same persistent signals the brain experiences with growing addiction.
Filmmaker- Patrick Cotter Related |
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