William Hill Vegas: As It Should Be

Independent creative agency and production company Who Wot Why launches a new brand platform for William Hill Vegas, establishing the brand’s position as the premier provider of gaming and entertainment in the category. The agency was awarded the business in January 2025. The challenge was to create a brand platform and idea at speed, for a 360° campaign for William Hill Vegas’ proprietary free-to-play game, Bonus Drop Boost. The idea was designed to buck the category and mark the commitment from the William Hill Vegas business to 'doing things properly'. The “As it should be” platform centres around the dramatization of William Hill Vegas as the hallmark of high standards for a category.